... or the front page of the Indy, either: Reducing food packaging will not solve waste problem
A bit of pragmatism at last from our left mouth:right mouth government/quango/media organs? Well, 'an official' at least, though Defra’s 'head of sustainable development' Ms. Bronwen Jones sounds pretty high up the tree to me!
However I must say that, again, the headline is a tad misleading. Of course reducing some food packaging can, will and should reduce unnecessary waste and lead to an even better enviROI+.
A timely reminder in light of the Love Food:Hate Waste initiative now under way?
Now who has being banging on, for how long, in precisely these terms: 'The complexity is on who really has the power here? Retailers are key influencers but they claim that they are just driven by what consumers want. Consumers often claim that their behaviour is unduly influenced by retailers and they are reluctant to act without Government taking the first step and taking the lead. Government wants to be responsive to people but does not want to be accused of being a nanny state. There is a real tension between the three way relationship; the reality is that all these actors have some type of leadership role to play.”?
Guess that's why I get the big bucks... er...
MRW - Food and drink manufacturers pledge to cut packaging and food waste - just hope it's in the right places and for the right reasons
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