Friday, December 28, 2007

TW3 - 2007

Those were the weeks that were. A year gone by.

Not the greatest, I'm sorry to say. As the less than encouraging signs of what we might be facing mount in number and severity, they have hardly been matched in number and certainly not in quality (least, as I can judge) by any person, persons or significant measures that look set to steer us in a better direction.

Even those who do care, or at least claim to, seem mostly a sorry and/or uninspiring lot. Greenwashers (out to make a quick extra buck by association but not action), greengilders (out to make a quick extra buck by painting rosy, career-enhancing solutions that all too often lack any definable enviROI+), and the 'The Rise of the Eco-Shrew' (out to make a quick buck by getting paid to talk... endlessly... about some minute and relatively pointless aspect that they demand all should embrace whilst simultaneously ignoring reality, enviROI or credibility).

And who has dominated as the year ended and a new one starts? Well, having scoured the online pages on Sunday (the traditional round-up point) and today (another common source for summaries and predictions), following the year of Stern (may have been the year before), IPCC, Valencia, Bali and the next Kyoto, all I could find by way of shaping 'the most significant crisis the world faces' was nothing from the political establishment, a Fox's Glacier Mint ad from the corporate world and from our mighty media... a few yummie-mummies who are planning on taking fewer plastic bags on their next skiing trip, and a chap who has not yet started a typhoid epidemic in Streatham with his composting outdoor loo. Plus a welter of others planning to head all sorts of places to study the impact of their job (which is not like your or my jobs, apparently) getting there is having.

With the exception of the BBC in broadcast and online form, at least one can be mostly reassured that almost no one other than those within the privileged eco/authority/media elite has a clue what they are doing, or cares very much what they have to say. But they do now wield a rather inordinate influence despite this, and it is a concern.

In two days I get back to work proper, hopefully over my man flu. And that, sadly, means a little less and RE:tie, and a bit more day job. Things are now tight, and I need to do a bit more of what I am good at what people really seem to want.. and are prepared to pay for.

It's simply a matter of personal and family survival. But as I need to take the longer view on this family's future I will not be leaving it all behind, but sometimes one has to prioritise.

It can only be hoped for the future that those in power, and/or with influence, can do it too, and a bit more effectively, and tangibly, and to genuine levels of enviROi+, than they have to date.

I'm looking for messages that make sense, and can lead to making a real difference. And from messengers who one can believe, and believe in, to rally every section of society and not some self-serving niche elite.

Here's hoping. Have a great 2008.

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