Fit for purpose?
Are you mad?????
Spending perfectly good money on actual tangibles that get delivered directly to where they can do the most good to the most folk... and, worse, with the notion of reward-based incentives attached taboot!
This is heresy.
What we need is more departments, and initiatives, and announcements and quangos and massive communications budgets with oodles of pre and post research to get the BBC to read out as gospel.
However, fair point on weather, etc. But as a matter of principle a heck of a better way to be thinking than the current 'ban, guilt, accuse and refuse' notions and their jaw-dropping black hole budgets.
This notion applies across every area of our lives too, of course.
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