Friday, February 15, 2008

Tilting Windmills

My ad agency had a motto: Quick. Cheap. Good: pick any two (and whatever happens one will always have to be good)

It came to mind as I read this: Backlogs threaten Government targets for renewable energy

So we have a target or two. That means the timing is not negotiable. So... I'm guessing the price will be going up even more than antcipated, which makes my enviROI concerns even more presssing.

Or, of course, quality might suffer. Hope not. But in meeting a target today there is a dubious history already of leaving the mess of tomorrow for others to clear up.

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