There's a little slot at the end of the BBC morning news.
It's reserved for Yummy Mummies (and, it seems, dozy, slobby, homeworking Dads) having a wee moment having kicked the kids off to school, the spouse to real work and just finshed sorting the debris all this has left.
It's usually celeb-lite time.
But, in keeping with Auntie's new civic awareness, the PR's pushing their clients forward usually need a bit more to sweetn the deal than they act in some soap. And a cause is always a good one. I just wish all concerned were not so naked in what the real reasons for appearing are, and scoot so superficially over the theoretical actual reason for them being on.
So today we had one Tamsin Outhwaite on matters 'green'. I seem to recall her being on in this regard before*, so she has a bit of form. But for a moment it looked promising. Something about green heroes and awards, and a woman in Wandsworth who has created a site called Nappy Valley to help with reuse (Good luck. I rather think that, as with JunkkYard, FreeCycle has kind of been there and done it).
But before I could jot anything down it was on to her new TV series, a gritty drama based....
Which is, I'm betting, what the site will be on about (actually, it's on ITV, so maybe not), rather than sharing her insights on not leaving the TV on standby, not having a bath, etc.
*Addendum - found it. To be fair, the same cause. Different, though brand new, career event though.
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