April Fools penguin joke
Must be down to the unique way the BBC is funded.
I thought it was superb.
However, I am amazed at the rather odd relationships that exist with my licence-fee funded national broadcaster these days. This required an ad agency to create and a production company to execute and digital agencies to 'seed'? Was it pro bono? Or is there another funding/revenue relationship at work here?
Anyway, I was totally fooled. I really thought our Tel was flown up to the icy wastes with a full crew, and all ready to get my dander up about the carbon consequences.
So now if they can do this here, can we expect the same every time they feel the need to have a reporter with icicle boogers in a branded puffer standing on something white to tell us something beastly is happening to the icy wastes... because of folk flying all the time to exotic locations?
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