Is Earth Day enough to save the planet?
As with all things, it is a question of degree. And the sad inevitability that what was once small, personal and intimate pretty quickly becomes big, corporate and a monumental overblown bore.
The first I knew about Earth Day was an email from one of the x zillion well funded ngos/charity newsletters I subscribe to to try and glean some worthwhile information on worthwhile things that get or can be DONE.
A banner ad in the middle informed me that ''we' didn't wait to act'. I am guessing it was meant for the US, because the picture was of the Normandy landings, and I am pretty sure 'they' did wait a wee while until nudged a bit by Adm. Yamamoto's frequent flyer programme.
First click got me to the donation page.
As I was unsure how much of my contribution would go on private jets for the management board, guest celebs and media hangers on, and how much would go on media comms budgets (plus sponsors - I was also treated to an Earth Day ad from a Fortune 500 company promoting its bleach) for awareness of their next concert, day/wheeze, I gave it a miss.
And got on with just another one of the 365 days each year I try and DO my best for my kids' futures.
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