This is inspired by a PR piece I read (online) about saving the planet with some eco-books: Dorling Kindersley turns back on gloss for green book range
These go under 'Better than nothing... but...'
Nice little bit of CSR PR , but 'a' range of 'a number of titles'.
Hmnn.
Any numbers on what % of total this is?
And, in devil's advocacy mode, what in the great scheme of things is the actual enviROI- impact of the usual non-ultra 'green' stock/ink, etc vs. the other stuff still involved, namely shipping, etc.
One presumes even non-recycled stock is from managed forests, etc. I have often wondered if these might not be argued as having a carbon sink value that in some way might equate to the processes involved in recycling.
My 'poser' is the last part. Though I am keen to find out more about the totality of the paper industry impact, and what's doing the most in terms of enviROI-, and what can be done to pump up the enviROI+.
I personally love reading paper bound in a form I can look at in my hands. I'd just liek to be sure that waht I do enage with is really that bad... or good.. as is bing made out.
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