Wednesday, April 30, 2008

Sites unseen, heard... or accounted for

UK government websites out of control

Report...the Government is not sure exactly how many websites it has, but believes there could be as many as 2,500. Nor does it know how much these websites cost or if anyone is using them.

Does this include quangos? I'm guessing not as they don't have the suffixes indicated. Yet they, and their comms budgets, still drain the public purse, do they not?
It's certainly not easy, especially when there are those who serve more niche social areas that may well be worth supporting... way up to those that really feed a major information interest and could be nice little earners if commercial.
Hence ROIs must be hard to judge, but I think the public deserves better in being able to assess them, from what they do, for whom, with what, at what cost... and to what effect.
Otherwise many seem no more than conveniently vague and unaccountable ways to employ lots of folk at best keeping them busy... or less nobly pushing agendas.
I recently had an emailing from one eco-effort, that seems to have been set up with a massive wadge of wonga with many noisy bells and confusing whistles, staffed by all manner of nifty titled folk, claiming a monthly visitorship of '50,000 hits'. Now I know what the average Reg reader can carry in a fingernail about IT and the web, but this doesn't sound like the best way to share such info, and even if it was doesn't sound like a lot.
And let's not forget, when thinking of bigger (and possibly 'better') sites such as http://www.dft.gov.uk/ActOnCO2/ or recyclenow.com, you are also talking massive ad budgets in support to drive traffic.
It would be great to really challenge these in the same way those not so blessed by 'more benign' funding models are, yet can find themselves competed with for audience... often unfairly. I certainly have experience of going to one quango for help in an area their remit required, only to be rejected but then find what I pitched got cranked out subsequently as part of their offering.
Yet private sites often are much better in delivering public information at much better value, especially by not being constrained by the dead hand of public service agenda, committee mentality and ministerial oversight. You just have to start with some URLs to see how they have not exactly got what it takes to push the buttons of a public used to pretty exciting and entertaining fare.
I find it amazing those we do have to pay for seem to have no way currently of judging their performance and/or worth.

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