A nice ad concept from 'we can solve it' : Unlikely Alliances
Here was my suggestion:
Do you guys get BBC's Top Gear? It would take something to get Jeremy Clarkson on that couch. Underneath the bluster and shock-jock is a keen mind and a definite soft-spot for engineering. Got a Lockheed green champ?
Ran out of space, but so long as the message is not too hairshirt, planet ban-it, JC might be up for it. Especially if he meets a science/inventor type he respects.
And if you get him onside, even a bit, you get a lot of fence-sitters to at least think more challengingly on the issues, which to me is more powerful than some green icon preaching to the converted.
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