(well, except for the obit on my theoretical day job)
Advertising is Dead, Long Live Packaging
Works for me!
May I suggest a slight addition?
It's in light of the perceived negatives of packaging environmentally. There is now a fair old desire, if not demand, by consumers for brands to up their game in this regard, pushed by media and legislative bodies as well.
Hence... think reuse! Trust me, be it 'accidental' but most certainly when designed in (Junkk.com is getting more and more great examples daily), there are opportunities aplenty for fun and profit all round. Plus the planet doesn't do too badly either:) Win, win... win...
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