Wednesday, July 30, 2008

Probably the best explantion in the world?

You know those A5 sales flyers for gizmos you can get?

Most headlines propose an absolute claim but sort of get out of a challenge by making it a question: 'Could this be the best electric toenail buffer in the world?'.

I was minded of this when I read an ASA ruling on a topic I am interested in, namely regrading solar and the claims made by manufacturers.

As one still considering solar, though dubious about the efficiency and hence payback period in our climate, I am not sure I am too encouraged by what the consumer is left with here.

FWIW, I have looked at my exploding collection of packaging junkk and have in mind a S/SW wall structure made out of them by way of a solar experiment. Watch this space.

No comments: