Friday, September 26, 2008
IDEA - Voucher Tree
This, I hope, can be the start of something big.
Let me quote from some PR going out, which I hope will explain:
Local schools and businesses team up to make the most of national retail chain promotional opportunity
Have you got a bunch of vouchers still in your kitchen draw from some supermarket promotion that was over last year? It seems such a pity that these opportunities to get free stuff to the benefit of the local community, especially when they are our schools, often pass by without really being taken advantage of fully.
Well, a locally-organised community collaboration has been launched to try and avoid any such waste this time, and help our nearby schools too.
Shoppers in Ross may have noticed that Morrisons supermarket is running a 'Let's Grow' promo, whereby your purchases can generate free vouchers that your school can use to buy gardening equipment.
There have been many such similar schemes before, but how easy is it to pop these in you wallet at checkout and then never get them to the right person at the right school to be of use?
Well, meet the 'Voucher Tree'. Made by local re:use-advocacy voluntary Junkketeers from old packaging, the 'Voucher Tree' will be available for you to post vouchers when in around town shopping.
Initially, local environmental social enterprise EnviroAbility have kindly offered to place one in their Cantilupe Road shop.
They will then make sure they get to the school you specify (each 'coconut' lists a local choice, plus a generic one whose contents will be divided equally) at the end of the promo.
It is very much hoped that the store itself will also soon be able to have one behind the checkout rows so it can be a simple ‘shop and pop’ in one smooth motion as you leave. But first head office approval is being sought before this will be possible.
As an interesting aside, with some experience in such charitable endeavours, Dennis Humble of EnviroAbility has advised that for some reason many customers still turn down such free vouchers even when offered at the till. Hopefully this initiative, and any publicity that may be generated, will result in higher responses through better awareness combined with more immediate and convenient ways to get the vouchers where they will do most good.
So, when you shop, remember when they ask if you'd like your vouchers – please think 'Sow What' and then come and add them to the tree.
The scheme runs until November 6th.
Now, what we're hoping is that the big guns at Head Office see opportunity staring them in the face. It's happening with or without them. With is better for all, all round.
Because... there's more sinking in:
As an interesting aside, with some experience in such charitable endeavours, Dennis has advised that for some reason many customers still turn down such free vouchers even when offered. Hopefully this initiative, and any publicity that may be generated, might result in higher responses through better awareness combined with more immediate and convenient ways to get the vouchers where they will do most good.
If it works here in Ross, it is hoped it may catch on elsewhere in the county and country and with other promos, too. Hey, it’s a free and easy way to get free and useful stuff to help the community!
If anyone wants to copy the “Voucher Tree” just go to Junkk.com and look in the 'Ideas Section'. But feel free to adapt and/or improve!