Tuesday, September 23, 2008

Rule 1: If it seems obvious to you, it may still not be

Environmentalism needs to take account of cost

While I can only agree, and applaud the sober attempt to articulate and expand upon this, I fear I still have my first thought ringing in my ears:


But then, maybe it does need repeating. Seems an awful lot have not connected a few rather basic dots. Just so long as in getting from ROI to enviROI those coming from a more bean-counting, as opposed to bean-eating, viewpoint don't ignore the social aspects of our continued healthy existence on this planet in the rush to make even more green by now being, or being seen to be it.

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