Friday, November 21, 2008


Pepsi to get new-look packaging in 2009

A new 'look', eh? That'll sort things.

I'd like to pitch a substantive design evolution (for one range at least) that will cost them nothing if they are changing packaging anyway, that will confer not only only tangible end-benefits to their customers (and hence a competitive USP), but also genuine CSR and hence PR advantages, too.

Anyone know someone in that organisation who might care about green (planet) as well as green (profits) and has the authority to make a difference if it also makes commercial sense?

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