I wonder if he posted it anywhere other than the Gaurdian?
A limited, almost certainly hostile audience unlikely to be open to changing entrenched beliefs. Would this not serve more, in every sense of the word, being in a more mainstream arena (maybe it is, but if so I have missed it. Ergo...), where advocates from either side of the arguemnt can debate and 'sell' their points of view?
Maybe a bun-fight is better for ratings... and sales.
The green pseudo-revolution
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