Wednesday, March 18, 2009

I love the smell of box-ticking in the afternoon!

Major UK retailers and brands agreed to introduce on-pack recycling labelling system

Once you read that, best make add at the front 'Some...'

I love the smell of box-ticking in the afternoon!

It will be interesting to see how national brands end up coordinating with local authority variations. Especially as this 'non compulsory' scheme is 'encouraged' hither and thither.

I, for one, look forward to yet more info crammed on my pack side, but do wonder if the missus and kids will be too inspired as they stand, binside, getting to grips with bits that are 'widely recycled', and doubt rather whether they will be scooting off on a case by case basis to 'check local recycling'. Actually our local bods do at least take plastics, at least in the swimming pool carpark skip, and we just heave it all in there, from PEP to HDPE to lord knows what.

Well, at least the bits we don't reuse on or pop in our RE:box weekly kerbside boxes- soon to be ditched in favour of a big green wheelie taking everything in a big black plastic bag two counties across to be turned into recyclate tonnages that most recyclers won't take due to quality compromises, but still 'count' for EU targets - will now be better directed.

I cannot wait for the multi-million campaign to create 'awareness' for all this, driving up rates and helping with the bonuses of all (well, most: the consumer is still out of this loop) involved.

Just hope the planet and our kids' futures will benefit as much as the box tickers.

Ain't green grand?

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