Tuesday, November 29, 2011

COMPETITION - Lufthansa Air Cargo Innovation Contest

Oo-er, it's been a while.

Not strictly reuse-related (but it could be), but an opportunity to get a prize for a nice eco-idea*:

COMPETITION

WHEN: The contest is accepting proposals through December 19, 2011.
WHAT: Lufthansa Cargo Looking for Good Green Ideas -  Air Cargo Innovation Contest
WHAT... MORE?: From the PR blurb:


Lufthansa Cargo is holding a contest inviting people to use their imagination and present their “Green Solutions” and ideas for “Add-On Services” to help reduce the cargo company’s environmental impact and improve their services.



Lufthansa Cargo will award three winners with a trip to Frankfurt, Germany where they will get to present their proposals to engineers and management and disuss how their ideas may be implemented.  Winners will also receive flight training with a Lufthansa Cargo Flight Captain and up to 25,000 Miles and More Miles. In addition, a Most Valuable Participant will be awarded 25,000 Miles and More Miles, based on activity in the contest, quality of contributions and support for other members.



Ideas are posted online where people can review and comment openly.  Proposals can cover any aspect within the Lufthansa Air Cargo Supply Chain (Sales, Handling, Transport, Customer Service) that fall within the categories of Green Solutions and/or Add On Services.  Candidates get the opportunity to receive feedback and exposure from people all over the world.

The contest is open to anyone and everyone no matter where they live.
HOW MUCH: Free! Just as we like it
URL: http://innovation.lufthansa-cargo.com
COMMENTS: Actually a nice contest site set up.

*However, note the rules, especially regarding IP: 'By entering the Competition, participants irrevocably and unconditionally assign, to the extent legally possible, to LUFTHANSA CARGO any and all intellectual property rights'

2 comments:

Ashe said...

Interesting competition. While no one can deny that air travel is one of the quickest transport options around for fright/cargo it's also very polluting. I know some Private Jet companies offer a carbon offset Jet Cards for their clients and that a lot of Private Jet owners are involved in something similar. I'm suprised that nothing like this has ever been offered through air cargo services (same company, no carbon neutral offering for freight). I'd love to see what the entrants come up with for this competition.

Peter said...

Ashe - fair points all. No doubts on the GHG aspects of air travel and hence one has to hope cargo for this reason is only on a 'most needed' basis. Realistically, more likely a 'I want it and I want it NOW!' basis, so long as the price is right.

Hence a CSR driven PR.

As you say, the results will be interesting, especially what wins vs. what could do the most good, as in green awards these can be two different things:)