Tuesday, November 15, 2011
"Usually the apples come FROM Herefordshire"
Our RE:tie eco-design goes to town, and wins
It's a nice twist.
Herefordshire is famous for its apples, and on more than one occasion some of our favourite exports have found their way to the House of Commons to highlight all that this fair county can achieve.
However, this time one at least is coming back.
We were invited to a glittering ceremony yesterday at the House of Commons, and came away with a coveted 'Green Apple Award', for our already internationally multi-awarded RE:tie reuse packaging design concept.
Collecting the prize from another eco-winner, Dragon's Den's Chris Hopkins of Ploughcroft, I joked: 'Often when we win such an award the family asks if we can eat it, as while recognition is always great and an honour, trying to promote innovative concepts does make paying the bills always pressing. At least this is getting us closer to food on the table!'.
Things are looking up in this regard. At the recent global plastics conference in Brussels, the RE:tie and its designed-in second-use, consumer end-benefit message was deemed the toast of the event by delegates, with heads of packaging from Heineken, Coca-Cola and Tetra-Pak all expressing interest in finding out more.
Maybe there's more money and jobs in green to be found yet and, more locally, our Herefordshire base can further consolidate its position as the greenest of counties!