Tuesday, January 10, 2006

Customer Care

In the course of our research, we have signed up to literally hundreds of email newsletters. Most are of continual use, even when they come in daily, and we do make the effort to scope them out for those nuggets we can use and pass on with the site. These include specialist enviro/re:sites, news, some (but not all) marketing and IT-related ones.

Many, however, a re just a whopping great yawn, and simply fill up my in-box until I send them to my 'pending box', which I then usually purge unread each month. And almost all are to do with business. Big business. Small business. Start-up business. How tos. My Guide tos. 

It's a shame, because there are a few nuggets still to be had, which Business Bricks  http://www.businessbricks.co.uk/ and a few others I do read (though in posting that link to BB I did get reminded that his going to a 'come2mysite' vs. 'postaneletter2u' model is not working at keeping me in touch with him as it used to; a lesson to learn for Junkk.com and our proposed newsletters soon) will pretty much catch. 

Anyway, the reason is that they are all starting to sound the same and rehash the same old stuff. If you don't know it by now; you never will.

Which brings me to my blog. One of the truest maxims you will read is that the customer who cares enough to complain is the most valuable of all, and should be treated as such.

We are lucky to have such folk who use Junkk.com, but think it could be better. And then take the time to write and say so. 

For now I am flattered and pleased that there are more and more of them. Because, if we agree with them, it is no major effort on our part to respond; not just with a reply, but also by making the necessary changes. And with luck, as time goes by we'll see the proportion evolve more from problems that need solving to enhancements or additions that can be made.

Keep 'em coming, guys! And thank you.


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