Only last week OLOV (Our Ladies Of Vision) sat us down and asked when was the last time we actually told our potential paying clients (big eco-aware brands, at least to start) what we're up to.
On hearing that we'd kind of busied ourselves in more fun, creative areas they kicked us in the financially most sensitive part of our pants and set us a short-term focussed task directed, much as with the Xmas major media campaign (results pending... fingers crossed) directed at six of the most promising brands across various target categories (fmcg, transport, energy, etc), plus their relevant support suppliers (ad & PR agencies, etc).
It's quite a task, but we have the bit between our teeth and are on the case of the 10-15 most relevant folk we believe can see the value of Junkk.com in complementing their efforts to reach and profit from selling to the consumer.
No one said it would be easy, but by golly these brands themselves do make it hard. We've lost count of the number of times our best laid plans get an unwelcome shock to the programme.
For instance, one high on our list was of course Honda, being just down the road and with a major commitment to the cause. We don't know the reasons behind it all, but:
http://www.brandrepublic.com/bulletins/br/article/534617/simon-thompson-set-leave-top-honda-uk-role/
Even if the link doesn't work, the end part of the URL above kinda shows our dilemma.
Simon was the Marketing Director. So I guess we'll be putting them on the back-burner for a while.
Or... maybe I'll drop him a line. We could do with a innovative top-line MD at Junkk.com. There is the small matter of salary, but if he's reviewing his options for a while, maybe a bit of still-on-salary gardening leave saving the planet may appeal?
Anyone got his number?
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