Any colour you like, so long as it's....?

I feel sorry for the Green party. They bagged the colour (oddly left lying around by those who got first dibs on the others - though I do recall that in marketing focus groups it's not a good one for branding purposes), and have been banging on faithfully for years on pretty much the exact thing all the others have woken up to in about the last... er... week... it seems.

So now we have 'Vote Blue. Go Green' from the Tories! What's next? 'Let's not go into the Red' (as in 'consumed by ball of flame', though with Labour the more traditional fiscal allusion may not see this being taken up currently), and 'The Future's Bright, The Future's Green' (with due deference to the jumble of the Lib Dems and Orange in terms of colours, slogans, etc). What ever happened to Go Green. Vote... er... Green?

Frankly, I am worried that the trusty colour, and indeed term, may be losing its appeal and hence power. 

We certainly vetoed it for the Junkk.com website and branding, along with any swirly re-arrows, as we felt it was all too associated with actions and views that were not reflective of where we wanted to be (how ad-speak is that?) and what we thought the public we seek to attract and serve were thinking any more.

But with green being the new black in all but name, what the heck can we use as a colourful rallying call?