Truth & Consequences

Like most of us, I feel I was made to make things. Some do so more
than most, and more tangibly, and I guess I fall somewhere in the
middle ground of those who 'create' concepts, or words (or websites),
etc, as opposed to actually constructing a 'thing'.

And so it has been since the start of time. But now a rather odd fly
that has always lurked in the ointment has started to really make its
rotting presence felt, and that is the consequence of making
something, and especially in terms of its global impact.

For sure, it was only sensible to be concerned how one's new
invention would perform across all sorts of criteria, from safety to
economics, but there really was no question to the value of trying to
make it.

But now I wonder. As populations ever-expand, the potential for
people to dream up and then wish to see through their ideas will
surely keep pace. Which inevitably means the consumption of
additional resources to meet new demand, should it be generated, when
a successful product comes on line. And though I have no clue on
economics, I suspect that it is the only way for things to proceed
without falling into chaos.

I recall the dilemma of my ad agency's success, which I saw as being
like a shark (a fair analogy in other ways, too): to survive we had
to swim, and in swimming we consumed, which in turn made us grow. So
we had to swim and consume a little faster to grow a little bit more,
ad infinitum.

I know where I am going with this, and I don't think I want to make
the journey. But the sad fact is, thanks to the situation we find
oursleves in, I feel cursed by worrying about the consequences of
creating, which is a heavy burden to bear.

For most, ignorance (or at least blissful unconcern) is profitable
bliss, but I am not sure how long the system can sustain it as an
excuse.