I was reading my Fortune mag when I came across a small piece about something called IdleAire.
I did try the magazine site for a link to the piece, but nothing obvious popped up, but entering the name got me to the one above.
Using a whopping $320 million of VC funding, they are building a nationwide system for tuckers to shut off the engines they leave on idle, and plug in to a much cheaper and more eco-way of getting what they need.
It is claimed that CO2 emissions can be cut by 32 millions tons, and US oil imports cut by 2%.
What is not to like, except it takes a private company to do it?
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