Another (re:lated) industry, another bit of self-analysis with a question mark at the end: Time to ask: how green is your tally?
And I again I have been moved to reply:
Excuse me as I put down my latte. I must say that is a more colourful at least figuratively) expression the one we have adopted, which is the more literal 'green lite'. I thank you for a most interesting article, and some worthwhile leads for us to pursue. It's a bit of a shame that most of the effort in this area (at least there is some now) is at the upper, some my say 'luxury' end of the market. But still a red Razr is still a new mobile coming on stream, though one can hope that we have many avenues now for the discarded model to be disposed of fruitfully. And equally, a Prius is great, so long as it is not in addition to another model, or used outside of the urban environment (on a motorway the engine is lugging a dirty great big battery). And there are those who do care about the planet, would like to do something, but may not have the disposables to whack a wind turbine up this weekend, or the clout with the local council to push it through. So we see another great area of opportunity in the Fiesta Family. And just to see how even big business can get on board, see what ecover have done on our site. They not only uploaded their entire range, but hired two designers to bolt ideas on. At no real cost to themselves, they added second use and another reason to buy. That's real, responsible.. and the potential for a new extra market.
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