Tuesday, January 02, 2007

Fix in the mix

As part of my daily trawl I try to take in a broad spread of 'leanings', media-editorial-wise. And it can be a hoot to see how some perceptions get shaped.

Take this: Pro-hunting lobby group accused of fixing poll

For a start I found it fun that they were accused of 'fixing' in the headline, but this got downgraded in copy to 'distorting'.

And I loved that there were "suspicions that there was an organised campaign at work", bearing in mind our dealings with the BBC on matters of voting. What, exactly, is the point of such a poll, if you are going to worry about the result of those who care enough to vote investing the time and/or money in distorting the result you want?

It's also worth seeing how others treated the same piece of slooooow news:

THE INDEPENDENT
Today listeners have voted to scrap the law banning fox hunting.

DAILY TELEGRAPH

Today listeners have voted to scrap the law banning fox hunting.

THE TIMES

More than half the voters in a Today programme poll wanted to abolish
the law banning fox hunting.

DAILY MAIL

Hunt supporters have swamped a Today poll to discover the law most
people want scrapped.

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