Wonder what you can recycle in Boreham Wood

And I don't mean timber!

When I was Creative Director of my agency, we isntituted a thing called the Creative Review Commitee (CRC), whereby, David Brent-wise (cue holding up two fingers as in apostrophes), 'nothing is a bad idea'.

Well, of course there is a lot that can be, how do you say, 'not necessarily a good idea', either. And that was where the CRC was used as a first line of defecne to shoot down the dire, the obvious, the silly, the trite, the cliched, the boring and, hand in hand with this, the really bad puns.

Out they'd trot, we'd laugh, say no and move on to create the good, make a difference concepts that communicate and effect a useful result.

So seeing money my taxes contributed to (then given (minus cut) to the EU to give back (minus cut) to HMG to give (minus cut) to a Quango NGO to give to (minus cut) and agency to create and give to (minus cut) the media) used for such tripe is... a bother.

At best I, who has a sliver of interest in all this, may say 'Huh?, but what exactly is yer average SKY mag reader going to do? Drive from Reading to Cardiff to recycle their cards?

I love posters, and banner ads. You have to get a full story and message across in eight words or less.

My views on blowing all this dosh to tell people to recycle and what they can recycle are well known. But to do it this badly is a real waste. Especially when it's so self-serving, as the only direction to ad is pointing is at the website, and the stats on the website will be used to justify the spend.

Meanwhile, a lot of great little initiatives (ours included) are either not being funded or finding themselves competed with by those staked to aid us. Nuts.