BOGOF

If you're poor, ethical shopping means 9p beans

Having just read elsewhere some comments made by the NFU, and Mr. King's retort, I am not so sure it is in fact a win-win for 'everyone'.... especially the cause of helping the planet heal.

Many eco-initiatives that are proven to be effective, if only on an EnviROI (as opposed to going green without going into the red) basis, are a matter of making a conscious decisions to save the planet before the wallet.

Sadly supermarkets and their officers seem more concerned with profit and career first... and exclusively. Actual ethics only seem to kick in when the PR or CSR value is worthwhile. And a lot of media are happy to oblige them.

Telegraph - Dairy farmers warn of industry 'meltdown'
Times - Farmer's Challenge - Sounds like a quiz game!

I rather thought they have been. For a while.

But there is rather a problem with faith in toothless, old-boy or
downright lobby-phobic quangos these days.

So... to whom else is he suggesting they do this?

The purchasing munchkin with power over verbal contract
or no contract ever again, perhaps?

And, while we're at it, we'll ask all the other nasty folk around the
place to jolly well stop being beastly and play fair.

Yo! Ah,madinner'sbad! We've put out a ' noddymouse
sanctimonious fatwah. That'll see you, Jimmy!

Bless.