At least it used to when I ran my agency, unless you did a deal and waived the media commission on top of doing the creative and production for free (which we did, but usually on the understanding we could really go for it with the concept).
Save the Children overhauls marketing
This is a story in a specialist publication about a specialised industry, but the numbers and the players (and numbers of players) makes me queasy at what actually may be going on here.
I know it should be as simple as getting money from a donor to a worthy recipient, but no longer can be. And I know 'marketing' is a legitimate part of making that match. But... how many people are feeding off the money before it even arrives?
Mad - On the plus side (not sure about the media)
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