It's not just what you say, but how you say it... and to whom

You know it makes sense
It is yet another example of an organisation realising the benefits clear communication can have on both its profits and public relations.

Not so engaging can also have a conspicuously deleterious influence should one be seriously committed in seeking to influence the widest audience demographic to a positive and proactive outcome.*

I've seen it a lot lately... often right here.

* Writing all funny may be great and all to impress mates in the boozer at the Ivy, but it's well worth giving it the old literary (as opposed to Glasgee') KISS (Keep It Simple, Stupid) if you really want to move masses of the masses.