I'm confused. Just a few days ago I blogged (not very flatteringly) on the latest proposals on pack-side eco-labelling that 'may' be brought in, and here we have, wham-bang, it's happened: Morrisons unveils on-pack recycling scheme
Thing is, this looks a bit like it yet another one-off by one outfit, and again we are treated to the same choice we were faced with food-health, namely a version of traffic lights.
Is it just me, or is this all unravelling already?
ADDENDUM: Just had a nice chat (poor girl, she got a full-force hobby-horse rant first) with Nathalie, the author of this piece. I'd called simply to make sure of my facts, and that I hadn't missed something in the last announcement and this wasn't simply a spin-off from it.
No, it seems this is pretty much another version that's been rushed out.
And, more encouragingly, journalists like her are well aware that this is all not adding up to much that makes much sense.
Brand Republic - Morrisons flags recyclable levels
How will this integrate with the proposed industry-wide initiative I read about the other day? Is this an 'as well as', an 'instead of' or an 'until it arrives'? And, if so, what is the consumer going to make of it all, especially if, one presumes, it is sharing what must be getting a pretty crowded space with the health labelling which, if I recall, will already be one of the competing traffic light/bar standards issued more to look like something is being done rather than having any hope of actually achieving anything.
If i am in the market for Tarte au Citron and Morrison's version doesn't do it for me greenly, I shall certainly put it back on the shelf to go past its sell-by date and drive across town to by the ASDA one. Oh, hold on... that wouldn't help the planet at all!
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