If there is one thing to check out, I'd say it is this. To my initial way of assessing enviROI, it does add up, and could be the most exciting thing for a while in actually DOING something to help the planet: Cool Earth
Well, assuming we don't go up in a nice, quick nuclear ball of flame thanks to the new generation of small-willy testostocrats, if we are to avoid a slightly slower cook to oblivion maybe Mr. Eliasch has a more attractive long term plan to consider.
As I can't figure and/or trust most carbon sink enterprises, whose PRs get sent to my enviro site almost daily, I am prepared to give this one serious consideration.
Buy a bunch of suits' daft notions to skim off a major wadge of wonga claiming they go and plant something that will take decades to grow (assuming it works)... vs. paying a suit to help ensure an existing chunk of Earth's lungs - that's doing a nifty job already - doesn't get chopped down to make way for bio-fuel crops. The chart of the US carbon emissions vs. the consequence of deforestation says it all.
Well, D'uh.
I just hope that he's doing it for the right reason and not to make a vast killing, but even if he is it seems waaaaay better (though I shudder to hear Carbon Credits mentioned) than most alternatives.
Assuming Messrs Bush, Putin and Blair don't get us first, I'd say it seems a pretty decent idea to pursue.
I haven't seen it advertised anywhere as yet, and look forward to being pointed at it (if your PR agency is reading this, Mr. Eliasch, I'm at info [at] http://www.junkk.com, willing and happy to help - or I'm sure Google will get me there. I really like the idea of a live feed of my acre to help with the monitoring).
How it is the new colonialism is an interesting, if odd question in the circumstances, and just seems a tad of a PC stretch the way I saw it billed.
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