I risk being ticked off as a grump, but I was just wondering how much more awareness this planet can afford: Man swims at north pole
I'm assuming he didn't swim there, and I seem to recall on the news more than few around who went with to 'share the moment'. And broadcast it to boost those ratings.
I'm thinking of starting a travel agency called Awareness Offsets, whereby you go pretty much where you fancy, but when you get back you can upload your home movies and claim it was to 'raise awareness' of the area of outstanding natural beauty you just screwed up by trampling all over it or simply by getting there.
You may even get a media outlet - especially a green one - to fund you! But only if you move in their circles, Ok, yah?
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At least the (so called) experts are now calling for action - see Experts call for action on climate from ePolitix.com.
This from Soli Townsend, the co-founder and managing director of Futerra ....
"The language of climate change has been associated with being so cinematic, so huge it's almost pornographic," Townsend said. "We almost kind of enjoy it, it's like picking a scab - isn't it going to be so awful."
I have to confess that I hadn't thought about climate change in quite that way!
We have ever more hairbrained 'awareness raising' schemes (how about I swim down the Trent & Mersey canal, then via the Worcester canal, and then via the River Wye, for our next meeting?), and more and more experts (though to me they seem to be mainly pols and quango members?) calling for action to be taken, but the actual 'doing' and 'action' is ...... where exactly?
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