Keeping track of business

This blog cocks a quizzical eyebrow at the activities of some in the corporate world from time to time. But it's usually case specific and subjective. So try Climate Counts too.

This website may be the place to go to get a broader analysis.

Introduced by ClimateBiz, the blurb was enough to get me to check it out:

Every week it seems like a new company -- or a slew of companies -- hops on the climate fight bandwagon: Company A goes carbon-neutral; Company B signs on to a climate-change pact. The end result is often a lot of fanfare without much follow-up: are these companies actually making concrete plans to meet their goals? And if so, what effect will it have?

So it's understandable to see the news this month that consumers don't necessarily trust companies or the government when it comes to climate change information. The whole topic -- complex, scientific, overly techy and hard to sort fact from fiction -- seems almost a perfect recipe to inspire public cynicism. Is one company's 10 percent reduction better or worse than another company's 20 percent reduction? Depending on what they're really talking about, it might be. But who really knows?

All of which makes Climate Counts, a new organization that rates companies on their climate performance, even more refreshing. By taking a clear look at how well companies are living up to their climate-change goals -- grandiose or moderate as they may be -- Climate Counts stands a chance of leveling the playing field, and creates the kinds of norms and standards we all need to understand and assess companies' climate commitment, or lack thereof. Stay tuned as we see if this tool helps companies walk their talk.

The provenenace behind it looks OK, but keep a wary eye on motivations (you know ours - we only really care about enviROI, and when it sucks, we call a spade a duck)

So when we read such as this - 'STRIDING - The best Climate Counts choice. These companies still have work to do, but they're beginning to hit their stride. Let them know you value their commitment and look forward to their continued climate leadership.' - about Coke, we do wonder.

Maybe becuase it's US-based.