Wednesday, August 29, 2007

Maybe the first, but it won't be the last!

Greenwashing and greencloaking seem to be all the rage at the moment, but businesses need to beware just what they claim; tell porkies and you WILL be outed.

This from PRWatch details one such case from the Australian Woolworths business, outed by an anonymous blogger, and creating a glorious own-goal. They even went so far as to invent an organisation! They have now had to withdraw the entire product range involved!

That's the first goal to the consumers that I've seen documented so far.

Greenwash Corporates 0 - Consumers United 1.

And we're only in the first minutes of the game yet!
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And now this from today's Indy - not greenwashing, but a case of deliberate corporate obfuscation (charge-cloaking?) from the HSBC where charges are, according to them, well, not charges!

1 comment:

Peter said...

Priceless.

It simply amazes me that the guys in suits figure that this kind of thing is a) a good idea, and b) they won't get caught.

And all this to flog some nasty garden furniture a bit cheaper?