But what shade?

You have to admire any outfit that plugs its green cred on the back of a PR piece highlighting the perils of greenwashing.

But I have taken the bait, if mainly because I actually missed the point, or rather misread the intro, which was in fact about landscaping, and actually seemed/s to rather confusingly advocate/s greenwashing as a good thing.

According to the release, 'Wikipedia identifies Greenwash as the actions of an organisation which advertises positive environmental practices while acting in the opposite way.' Actually I wouldn't have gone quite that far, as most I think do not actively redirect, though one could argue that vast funds on hot air and no substance could be deemed that way by denying better options..

And I also learned that 'This currently fashionable form of ‘environmental window dressing’ has become so popular that CorpWatch now even gives out bimonthly Greenwash awards to companies that put more money, time and energy into slick PR campaigns aimed at promoting their eco-friendly images, than they do to actually protecting the environment'. Must sign up if I can find the URL... it looks a hoot.

They go on to share Greenpeace mocking on its website that Greenwash has become so sophisticated that its upgrade has just been launched: “Climatewash - Greenwash 2.0. Simple, cheap and no real change needed - great for big business!” Tinkers.

So I'm probably being dense in not quite getting what they're on about, when I get there, for detail on their product/service that has much to do with the joys of greenwashing. Especially when, after all the fun stuff above I got rather lost in the press release's rather boring facts and figures on the actual service.

Anyway, as they did give me some new stuff, I'll share that they are called Marshalls and have a carbon calculator that has been specially developed using product life cycle information that has been independently verified, which apparently means that all of the CO2 emitted during production of raw materials, manufacture and transportation of the product has been carefully measured and minimised.

At the very least I learned some stuff I didn't know before.