Go back to your roots
Personally I'd do a little bit less predatory award-prowling via cheap and easy negative (which is what I think most 'Charity' ads are grasping for in blowing budgets) executions and try and earn one's keep (and maybe make a difference) by selling the positives.
The PETA ad is on the way, but personally I'd need to be persuaded that not succumbing to the exhortations of Beefy and Lamby did not involve a cow's exhaust (I believe it's their burps that are the culprit) when thinking of food, eating nut cutlets and being a shrew. Being married to a Chinese wok-mistress I know it can work when the option is served up in a way to make me actually want to bite.
There's also the small recognition that nature made most of us omnivores. So one needs to work with the design constraint rather than ignoring it.
ps: reuse and not cutting down forests in the first place are much better than recycling or planting trees if you're not into the reduction thing, in which case also try insulation, insulation, insulation. Trust me, I work with Junkk.com, and they know all about waste and rubbish ideas when they see 'em.
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