An interesting arctile on enviro regs and SME engaement - A long way to go - that prompted me to write.
With some glorious exceptions, I think that if most small businesses are thinking about their impact on the environment, it’s currently mainly because of the law.
And that’s a pity, because environmental good practices, especially where they create a relationship with the consumer, should be viewed much more as an opportunity than a problem to deal with it.
But as the fine is both first and fierce in this regard, it’s not surprising this is the case... nor very fair. One problem is communications, and the other the mindset behind them. It’s amazing the guff that I get that seems to presume I have a [Unameit] director on staff, whose entire day is spent staying on top of all the regs that are out here.
I once went to a NetRegs presentation and found myself next to a Brummie chippie owner. He was colourful as he was concise. ‘What do they mean get my *****ing IT head on this... I”M our *****ing head of IT. On my ****ing Amstrad! There was also, beyond him negotiating a labyrinthine entity designed for technocrats by technocrats, the small matter of trust. He didn’t feel they were there to help him with how to get rid of several hundred gallons of oil, and was therefore not going to give them any chance at fining him for not disposing of it properly.
Ignorance is, temporarily, bliss?
And while I just love research without access to the full methodology, it’s great to note that nearly half of SMEs are starting to improve their green credentials, usually by recycling. I guess it’s all in how you define ‘improve’.
As to the claim that SME’s can’t afford to do this purely as a marketing exercise, beyond savings, how about thinking harder how to make green marketing pay?
There are some examples on Junkk.com – try here - though these are more aimed at brands. More relevantly, let me relate one at a more local, small sME level. On the site is an idea for using bike inner tubes as door draft excluding curtains. Some folk liked that. So I popped into the local bike shop and asked if he had any. Turns out he has a bucket a week... which the council charges to turn away! What about creating a relationship such that such reusable waste can be provide for those who can use it...FOC? At minimum great goodwill. At most, they’re in the shop where you sell stuff...
It’s then down to communication. That is of course an art as well as a science. I’m just not so sure most involved in environmental issues have quite what it takes in this regard though.
Great that NetRegs wants to try and fill the knowledge gap by offering SMEs an online tool that will compile a free environmental policy for them. I just hope that those who are not in the business of such things daily will be able to engage with it all.
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