Tuesday, September 18, 2007

What goes up

This from via Brand Strategy's trends and news for September : DESIGN SPACE

The final frontier is getting closer for Virgin Galactic which unveiled its design for the world’s first spaceport this month. The design is the product of a partnership between global engineering design firm URS Corporation and London architects Foster + Partners and has ‘green’ credentials.

Please, please, could someone explain the association of 'green credentials' in a story about a spaceport to help punt a half dozen zillionaires into low orbit atop a cloud of [what? Last time I heard it wasn't nice stuff] just to have a Kodak moment.

1 comment:

Anonymous said...

I think the 'credentials' are those big fat titanium steel legs that stand in the anti-gravity deuterium pods that support the main platform of the spaceport. They've obviously painted them green.

Either that or its a new eco band.