Cynical... nous?

Toothless ASA

Who is not aware of ad campaigns that had the realities of such as the ASA's procedures factored into the production shedules?

I was recently told of one guerilla ad/marketing/PR coordinated 'launch' that involved doing something designed to:

a) Get complained about (PR)
b) If that doesn't work naturally, make sure it does via a tame Daily Mail reporter
c) Make a fuss about being complained about (more PR)
d) Concede (even more PR)
e) Make a fuss of the compromise (yeah, you guessed it)
f) Try and score a puff peice in the Sunday's about how it all happened (yawn)

Did I miss anything?

It's often worth looking at just how large the print run is as this can still involve a cost disincentive if it is a full national.

Digital means so much can be a one off that is easily, and cheaply sacrificed.

Are they still eligible for awards if pulled?

ASA gets tough on advertising green claims

Climate Change Corp - Public gets wise to ‘greenwashing’

Wise yes, but still poorly served in making good decisions. And the current situation serves the overall cause of better environmental practice and behaviours poorly.

You have kindly added, in the form of the 'FTSE 100 greenwashers and greenwinners' survey, yet another interesting if rather meaningless effort to muddy already murky waters.

At least M&S is at the top of this one, as it was in another I had, but yet another had Tesco tops. Three in one week. What's a consumer to do?

Probably, and I'm just guessing here, ignore the whole lot. Which makes them very expensive exercises in a thriving and lucrative comms industry that has little to DO with actually making much difference on the ground with the majority of individuals who matter.