Sex sells. But Green sex even more....

From the first posting from a new feed: Virgin Media engineers get on their bikes and ride

Not April, so it can't be a wind up. Plus that picture had to come from somewhere (probably going on my boys' walls).

I just note the beginning and end of the piece: '...customers might find service...' and '...the could be rolled out...'

So, maybe it's just a bit of bandwagon PR jumping? I note companies with the Virgin prefix do seem to crop up a lot here. And not always for actually helping the planet as much as they and their PR chaps are hyp.. hoping we'll think.