Tuesday, December 11, 2007

He who pays the piper...

Caption: not the best photoshoot of my career, to be sure. That flared page on top is an ad from the travel direct insert that fell out of this edition, along with the Climate Change one. A 'once in a lifetime' 'expedition' to Antarctica, whilst stocks last, no doubt. You follow in the footsteps of Polar explorers, with international flights available at great deals. Hmn.

Wind power is very much in the news at the moment. So it was awesomely useful that a few weeks ago the Sunday Times (also in the news, at least the news on this blog of late- oddly enough regarding selling green opportunities for promotion, only to those that can afford the fee) had an insert on the topic of climate change and sustainability.

Thing is, and if you look at the bottom right you'll see their logo, it was billed as 'in association with' Siemens.

Nothing wrong with a bit of sponsorship, to be sure. I hope for such largesse to swing my way with Junkk.com wherever possible.

Thing is, I rather hope I can do so without the editorial being quite so, how to put it, 'encouraging' to the sponsor, almost to the exclusion of all else. Such as discussing the topic in depth, pro and con (hold that last word in mind).

It's a pity, as many of the articles were indeed fairly valuable in terms of information. However, I have to say that, come the third, my eyebrow was cocked so far I could have been a Jack Nicholson Tribute.

IFC - Ad - Siemens - no prob. It's an ad.
p3 - Facing up to the meltdown - 'German engineering giant Siemens is building...'
p4 - The power brokers - 'Siemens, the German engineering group, is building...'
p5 - Going the extra mile - 'It all requires careful control, and Siemens, the German engineering firm that supplied the system...'
pp6-7 - Always on tap: natures greatest forces - 'The blades of the 25 turbines, built by Siemens, the German engineering conglomerate..'
pp8-9 - Sky-high cost of wasted energy - 'Siemens Building Technologies is one of the market leaders...'
p10 - In search of a brighter future - Osram, one of Europe's leading lighting manufacturers..' Go on.. guess who owns 'em.
p11 - Fast Track to green travel - 'According to Siemens Transpiration Systems...'
Back Cover - Ad - Siemens - No prob.

Now I'm all for a fair exchange of information, but this whole things just came across a tad too much as a leading paper selling itself, and its readers, more than a little short when it came to objective reporting (more like reprinting press releases) of the issues, and giving paid-for free rein to the players who are set to make bazillions out of ensuring they get the work, through shaping how it all gets reported.

Not best impressed, sorry.

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