I just had a small epiphany on media consumption behaviour, at least on a personal basis.
At a time when it seems reading print is going down (see here , though I might ask where the Guardian's readership is and going before getting too excited about The Sun), online and/or a/v seems the way, but then I happened across the Guardian's Environment Weekly.
And you know what? Much as there was much worthy stuff in there, I could not be bothered to click.
Odd, as I'm sure the time commitment would be the same or less. For some reason I like it in print.
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