Tuesday, February 26, 2008

Here to help

I don't mean to single out Morrsions in this, but it just so happens they are where we mostly shop, and they have a (doubtless well-intentioned) pack-recycling labelling policy.

It's just that I, as a consumer, all too often either don't have a clue what they are talking about, find what they are talking about to be daft, or... can DO precious little about what they TALK about. The latter is part of a bigger picture, but then we all need to see this for what it is to address it properly.

These two packs were from last night's meal. The plastic wrappers from a frozen veg and a fresh veg.

One, quite clearly, IS recyclable, though 'facilities may be limited'. In the bin or in the the... er... what again? They carrier bag slot? The binliner hanging off the plastics skip? I don't know.

The other is 'partly' recyclable with all due caveats as above. Being that this initially appeared to be a printed clear plastic bag this was odd. Other than the contents and the bag, what else was there?

Well, irony of ironies, on closer looking there was an extra clear sticker in the mix. A bonded-on effort (why? The rest is custom to contents) whose principle function was to tell me it country of origin. Holland, since you ask.

ps: I went to the recyclenow.com site to find out what to do and where. Maybe it was just me, but when it came to sorting out these babies... nothing leapt out. In the bin liner then.

Public - one for trying.
Business - zero for being anything other than a useless gesture.
Authorities - minus points for wasting so much money on ineffective systems and pointless comms efforts.

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