Wednesday, February 27, 2008

NEWS/Commercial PR - Drinks Co. in charity tree planting partnership!

Another commercial/NGO (well, charity) combo today!

We're not always that keen on the 'whack a fir in the firmament' notion, mainly as most press releases allude to some offsetting... off somewhere.

This one is a bit closer to home... and our hearts.

PR mainly as received, with edits. Check websites for details:

Tree Cheers – Feel Good Drinks in UK charity tree planting partnership!

Feel Good Drinks has teamed up with independent charity, Trees for Cities, for a national year long tree planting partnership. This initiative will see Feel Good Drinks and the charity holding ‘Feel Good Carnival Planting Days’, throughout the year.

Trees for Cities is an independent charity that works to transform urban wasteland into green spaces, by getting the local community involved in the tree planting and educating them on how to sustain the transformed green areas.

As well as tree planting, each carnival planting day will include face painting, live music, football games and loads of arts and crafts, including bird box making! On top of planting 1000 trees, Feel Good Drinks will be supporting the partnership with sampling, digital and PR activity.

The first of the five ‘Feel Good Carnival Planting Days’ kicks off on Saturday 1st March at Braithwaite Park in East London.

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