More on re-labelling

Recycling concerns beat health on shoppers' agenda

Good on shoppers. But...

Do they have a clue that what they are being told works, or is even accurate...?

'Recyclable' on its own, and without a bunch of other stuff in the loop, is essentially meaningless.

Also while WRAP and some industry brands may be in discussion, there are a ton of others doing their own funky thing and that may be tricky to undo.
So as Mr. Bird says, like the traffic lights/roundel/charts for health, it all becomes a bit of a mess really. But boxes will be ticked!