Monday, April 14, 2008

All the news that's fit to be... branded

BBC Mark II: Mr Byford gives the corporation's journalism a makeover

A long piece. I am sure that in there, somewhere, amongst the MBA-speak and brand-babble, there might be something about using funds in addressing the quality of the actual journalism.

Your licence fee at work.

Coincidentally on the matter of our public-service news reporting, I listen to a BBC News reader ask the CEO of the travel company (whose coach was rammed by a rogue truck driver) 'Should we be asking if our children can be safe when they travel overseas?'.

From the ridiculous, I move to this:

PR: The dark history of spin and its threat to genuine news

So if they are not being stupid or acting as agenda-driven mouthpieces, they are being bought (Fancy buying a toy that makes the sound of bubble-wrap? The solution, according to the BBC, is to buy bubble wrap. Or... and here's thought, keep all that you get sent and reuse it when required... with a few stress relief pops at the edges (so it still functions) as you re-wrap).

But sorry, that's all we have time for. Now, back to the skateboarding turtle...

Addendum:

The Register - Earth to Ofcom: They're our airwaves. Give them back - Priceless, if depressing.

Times - BBC rings changes with news revamp - universal appeal. Not.

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