What's not to like about Lush? Even the name gives you a warm fuzzy glow. Well, now their packaging can make that feeling radiate from within even more... by becoming made from recycled plastics.PR as received, with the usual edits for space:
LUSH COSMETICS SWITCH TO 100% RECYCLED BOTTLES AND POTS
Brand Lush have launched 100% post-consumer recycled bottles and pots. They know that the best kind of packaging is no packaging at all, but recognise that some packaging is necessary, for liquid products such as shower gels and moisturisers, for example. This initiative means that they save about 115 tonnes of CO2, and are also saving nearly 90 tonnes of virgin plastic or 900 barrels of oil each year. The plastic in the bottles and pots can also be recycled again, and customers are encouraged to reuse* or recycle themselves, or to bring clean pots back (to encourage customers to do this Lush are offering a free fresh face mask for every 5 empty pots brought back to the store).
*Top start. But another reason we're running this feature is that we're hoping to persuade them to also upload their range details, as have the likes of those nice folks at ecover, onto the Junkk.com site to see what can be made of them afterwards as well! Which kind of works for all in the mix... consumer, brand... and planet:)
No comments:
Post a Comment