You know how much I like polls. Well, here's one I have decided to share, because it makes where I hang out look spiffy (and we use the commissioner's stuff, 'cos it's oodles cheaper as well as eco).
PR as received, with edits for length:
WE WON’T PAY THROUGH THE NOSE TO SAVE THE PLANET!
A study* has revealed that more than nine out of 10 of us are actively looking for environmentally-friendly products! But, when it comes to our everyday shopping, 45 per cent of us are not prepared to pay a premium to prevent global warming. An ICM poll conducted on behalf of Cartridge World, revealed that a quarter of us will automatically choose the ‘greenest’ option. Only six per cent admit to deliberately avoiding the environmentally-friendly choice. [Which is why I am not a big fan of polls... it's actually astounding that a person would actively deny any care for the planet, so pinches of salt all round on those who see no problem when they claim to. Deeds vs. words!]
For 67 per cent of us, there are other factors which we take into consideration. As well as nearly half of us checking the price tag to ensure we’re paying the same or only a little more, 22 per cent need to be confident that choosing the environmentally-friendly alternative does not require a compromise on quality. [Fair dos, and smart. I'd add one more... does it actually help the environment???].
The survey provided an insight into regional and demographic variations in shopping habits. Though 27 per cent of females immediately choose the green option (compared to 23 per cent of males), 47 per cent of males will go green once they’ve checked they’re paying the same, or only a little extra to do so (compared to 43 per cent of females) [Hey, my sex is looking uncharacteristically thoughtful in this, too. For once].
In each age range, fewer than one in 10 respondents said they would never go green. The least green age group were 18 to 24 year olds, followed closely by the over 65s. The greenest age group are those between 25 and 34 with only four per cent responding that they never choose the green alternative. Wales and the South West are home to the greenest shoppers with 30 per cent always choosing the most environmentally-friendly products, while Scotland is home to the highest number of cynics. There nine per cent admit to actively avoiding greener alternatives. Nearly three in 10 (29 per cent) in the south-east state that quality is as important as being green, while more than half of northerners (51 per cent) will check the price tag to ensure they’re not paying extra for the privilege of saving the planet.
*conducted by ICM over three days in April 2008, questioning 1006 people; a fair sample.
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