Forget carbon: you should be checking your water footprint
There is actually something to this.
However, as it comes out at the same time as a few other labelling proposals I can only imagine what the poor consumer might face trying to make an informed judgement as they look at the pack of cakes on aisle 4.
waterfootprint.org - I must check to see how a bottle of water stacks up to the favoured tipple, one suspects, of those most vocal in luvvieland most vocal in advocating its banning. I am pretty sure their tables often sport a currently guilt-free glass of vino, which up to now seems...'different'.
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